Over the course of a few weeks, Concord Music Publishing has been bridging two creative worlds; one pulsing with the energy of co-creation, the other blooming with intimate connection. The 2025 edition of Concord’s Sync Camp transformed CDMX’s Panoram Studios and Fonobox into a creative ecosystem, where artists from across continents gathered to craft bilingual music in celebration of the upcoming FIFA World Cup. Attendees included visionaries such as Tropkillaz, Daymé Arocena, Julian Bernal, Bardo Martínez, Gabriel Garzón-Montano, Walshy Fire, Juan Morelli, Trooko, Varren Wade, Dani Ribba, Amara, Orestes Gómez, Joelii, Spencer Ludwig, Popeye Caution, Lucas Arens, Maribelle Añes, Bassto, JessB, Nini Camps, Maestro, Yael Meyer, MABILAND, and ESTEVIE. The camp became a living testament to the power of shared rhythm and cultural storytelling, captured through the lens of talented photographer, Camila Jurado.
“Our main objective,” said Pablo Ahogado, VP A&R at Concord Music Publishing in Miami, “is to connect our global roster with music curators and supervisors to work together in creating special music that will impact the final story.” For four years, this Sync Camp has been a space of experimentation and unity; a melting pot of ideas, languages, and sounds. As Mayra Vargas, Senior Director of Sync at Concord Music Publishing in Los Angeles, beautifully puts it: “As a company who strives to impact culture and elevate voices, we are proud to have built our camp with authenticity as its biggest pillar. Strong relationships, boundless creativity and a deep love for our Latinx roots have brought a world of artistry together for the past four years, and we cannot wait for all the future iterations of El Sync Camp to come.” Last year, Tigre Sounds was there to witness the magic, covering Concord’s CDMX Sync Camp where the power of collaboration came to life. Read more here.
That same heartbeat carried over to Miami this week, where Silvana Estrada, one of Latin America’s most luminous voices, hosted a private listening session inside Concord Music’s offices to mark the first week of her long-awaited new album, Vendrán Suaves Lluvias. Surrounded by an intimate circle, Silvana performed her songs with nothing but her guitar and her spectacular voice. It was an offering as raw as it was transcendent. Relive the moment below through photos by Lina Botero.
This era culminates with several milestones in Silvana’s artistic journey: from her debut Tiny Desk on NPR to her first-ever Zane Lowe interview on Apple Music. This self-produced work stands as both a rebirth and a reclamation. Earlier this year in Mexico City, Silvana spoke to us about the making of this record; a project born from solitude and lifted by resilience. Songs like Dime, written in the quiet aftermath of loss, reveal her gift for turning pain into poetry. To discover more behind Silvana’s greatest work yet, read our full interview here. What began as a whisper in a studio in CDMX has now become a movement—one that flows through cities, languages, and hearts.
Together, the Sync Camp and Silvana’s Miami session tell a larger story about Concord’s purpose: to nurture creativity across borders, amplify authentic voices, and to remind us that the truest songs are not confined to place. They travel, connect, and, like soft rain, always return home.
CDMX Sync Camp Photos: Camila Jurado
Silvana Estrada Listening Session Photos: Lina Botero
